Beauty is the single most commodified and commercially exploited concept in society at large.
The global beauty industry needs a wakeup call.
"I see bettering a business just as I see bettering myself as a person—you have to be willing to open up and get messy before you can take the necessary steps to fix and strengthen your position. I’ve always firmly believed you can achieve more when you come from a place of kindness, openness, and empathy than anything else."
OUR CLEAN BEAUTY STANDARD
Too many people still suffer from low self-esteem. Too many products still contain harmful ingredients. Too many natural resources are still wasted in production. Too many people still feel marginalized, underrepresented, prejudiced and discriminated against.
Ethereal Clean Beauty believes we can, and must, do better.
Real beauty at its true core is socially active, inclusive, empowered, multicultural, and in deep alignment with the beauty and rhythm of the natural world.