The Brand

EM Cosmetics was created to give you the tools you need to express yourself—through colors, lines and other forms of creativity.Whether you are a new beauty enthusiast, a seasoned creator, or a bona fide pro artist, I hope you find our products to be refined, effortless and useful in your own personal journey of self-expression.Through EM Cosmetics, I encourage you to claim your power, share your art, and above all—rethink beauty.

The Task

Ethereal was brought on to help creative consult for the brand by helping to identify resources and best practices to elevate copy across digital , product , e-com , and social.

The Execution

STRATEGY

MESSAGING

BRANDING

SOCIAL

DIGITAL ASSETS

PRODUCT NAMES

COPYWRITING

"We were highly recommended to Nicole & Ethereal. Ethereal was brought on to help relaunch the new look, feel and tone for Em Cosmetics. We are grateful for the time and dedication and attention to detail."

— Jennifer Goldfarb, President | Ipsy

OUR WORK