While most health and wellness products focus on a “quick fix,” Dr. Patel was determined to create a solution that not only treated the symptoms of stress but worked with the body on a cellular level. Discovering the benefits of glutathione, he worked tirelessly to unlock its unique ability to combat all the symptoms of stress. Through his research, he was able to stabilize this powerful ingredient, improve absorption, and increase its effectiveness, making this high level of ingredients and technology more accessible to those who need it.
Combining revolutionary ingredients, cutting edge patented sub-nano absorption technology, and a clear system to healthy living–all crafted from the heart, Auro works to support your body every day, healing from within.
Auro brought on Ethereal in April 2021 to lead and refine the overall brand look & feel. We creatively concepted a futuristic vision for the packaging and leveraged clean and sustainable beauty philosophies to reposition the brand for a new consumer. One who is interested in health both on the outside and the inside.